co/efficient answers the questions every campaign has to answer, with technology we build ourselves, and carries the answer all the way to the voter.
Our own polling engine fields the survey. Interactive dashboards put the results in front of the client right away, so nobody has to dig through a PDF of crosstabs.
Our modeling platform carries what the poll learned across the whole voter file. Campaigns build their own audience, see the universe count change as they go, and pull the contact list from the same place.
The same tools show which messages matter most to the voters in each audience. The research and the targeting stay connected, so the message is chosen for the people who will actually get it.
The same data that tells us who to reach tells us how to reach them: which channel, which message and which moment will actually move each voter. We put it to work through co/nnect, our own texting platform, along with live calls, digital and Action Advocacy. Every reply comes back in and sharpens the next contact.
The results tell the campaign what to do next: sharpen the message, rebuild an audience, shift to a different channel or go back into the field. Then the loop runs again, starting from what this round learned.
Because we build our own tools, we can change them around the problem in front of us. When a question doesn't fit an existing product, we build a new view, workflow or tool, often inside the same race.
coefficient.org